One thing led to another movie#
One thing led to another tv#

From his strange, tortured childhood to the formative years as a young gang member and developing criminal, to his decades in and out of prison in Victoria and Tasmania, to his friends and enemies, and his crimes and punishments, this book gives us the true stories that lie behind the Chopper myths, as well as the stories he's never revealed before.moreĪfter hundreds of books, a blockbuster film and numerous Australian tours, ‘Chopper Read’ has become a household name and the most recognisable criminal name in Australia. The real Chopper has been an enigma - until now, that is. But the truth is, you don't know him at all. He's the most recognisable criminal brand name in Australia. His one-man shows have toured Australia to sell-out crowds. He's been the subject of an internationally successful film. His books have sold hundreds of thousands of copies in Australia. The real Chopper has been an eni Meet Mark 'Chopper' Read.

Invariably, inevitably, one thing is going to lead to another.Meet Mark 'Chopper' Read. Our industry needs to take a big-picture look at TVOD and promote the whole ball of wax, not just the purchase option. He was simply too lazy to walk down stairs.Ī week later, he bought all three, and they’re now living happily ever after on Movies Anywhere.

One thing led to another movie#

My youngest even rented the first Austin Powers movie for $2.99 from Redbox On Demand even though we have a physical copy in our library. Now, they’re at the point where they go online and rent movies all the time, even older ones. Real-life example: A year ago, my kids had no idea they could buy or rent movies online - they either watched Netflix or YouTube, or ran down to see if I had gotten any new releases on disc. Studios need to advertise their new releases and play up their availability not just for digital purchase but also for digital “rental,” as both Amazon and Redbox do on their respective websites. Transactional video-on-demand, or TVOD, is where the money’s at, and we need to promote both aspects of the transactional business and use digital movie rentals to spur digital movie sales.Īmazon and Redbox (with its recently launched Redbox On Demand service) both do a good job of this, giving consumers the option to stream a movie or buy it - but, again, more promotion is needed. Subscription streaming - which we in the industry call SVOD - is on everyone’s tongue. We also need to recognize that just like back in the day when the video business was purely physical, there’s a rental component as well as a purchase component. Won’t someone take the lead and rally everyone together to really promote this marvelous new service in a big, big way? Thanks to Big Data and analytics, targeted advertising has never been easier. Collectively, we need to spread the word. Movies Anywhere makes the digital movie purchase proposition simple, easy and appealing. At the local Walmart, I couldn’t find a single Ultra HD Blu-ray Disc player - unless you count a $59.95 Samsung machine that won’t play Ultra HD Blu-ray Discs, promising, instead, to “upscale” regular Blu-ray Discs.Īnd we wonder why consumers are disinterested - and confused.ĭigital sales, meanwhile, have yet to take off because consumers simply don’t see the value proposition - not when a single new release costs more than a month of Netflix.īack in the waning days of video rental, the industry banded together for a generic “awareness campaign.” Whether it worked or not is unclear, as DVD came along to save the day.īut I do believe it’s time to resurrect that idea, especially now that we have a gleaming white knight - Movies Anywhere - with so much promise, so much potential. The big box stores are devoting fewer and fewer square feet of floor space to DVDs and Blu-ray Discs, and the hardware end is suffering as well - despite the promise of UHD. Retailers, too, are snubbing the category - which only serves to accelerate the decline.

I don’t get that - disc sales may be down, but they still generate a lot more revenue than digital sales. One studio executive recently stated, in public, that no one should be spending more than 5% of his or her time on the physical side of the business. If we’re not excited about new releases, how can we expect consumers to be?

Physical disc sales continue to decline, a problem partially of our own making.

One thing led to another tv#

Getting people to buy movies and TV shows continues to be a hard sell. Redbox On Demand makes it easy to rent or buy movies - a great way to promote TVOD.